Florida Vote-by-Mail in 2026: What Conservative Campaigns Need to Know

Florida's VBM rules have changed. Here's how conservative campaigns should adapt their chase programs, request universes, and budget for the new reality.

## The new Florida VBM landscape Recent legislative changes mean Florida voters must **re-request** their vote-by-mail ballots more often than they used to. For Republican campaigns — which historically ceded the VBM advantage to Democrats — this is both a risk and an opportunity. ## Step 1: Build your VBM request universe Before chasing ballots, you have to chase **requests**. We build a tiered universe: 1. **Confirmed Republican high-propensity** — push to request, then chase the ballot 2. **Soft Republican / unaffiliated lean-R** — persuasion + request push 3. **Modeled persuasion targets** — only after the first two are saturated ## Step 2: Multi-touch request program A single mailer won't move enough voters. Plan for at least: - 2 pieces of mail - 1 digital flight (Meta + display) - 1 phone or text touch - A clear, simple call to action with the request URL ## Step 3: Ballot chase Once ballots are mailed: - Pull return data daily from the SOE - Re-target only voters who **requested but haven't returned** - Switch creative to "your ballot is sitting on your kitchen counter" messaging ## Budget reality check A serious VBM program for a competitive Florida House race typically runs **$25,000–$60,000** depending on universe size. School board and city races scale down proportionally. ## Bottom line Conservatives can win the VBM battle in Florida — but only with a disciplined, well-funded program. [Schedule a call](/schedule) and we'll show you exactly what your race needs.