Programmatic Advertising

Frequently asked questions

What is programmatic advertising for political campaigns?

Programmatic advertising is the automated, real-time buying of digital ad inventory. Instead of negotiating with individual stations or websites, we bid on specific voter audiences across thousands of publishers, apps, and streaming services at once — so budget follows the voters who decide your race, not a fixed media contract.

How is programmatic different from running ads on Meta or Google?

Meta and Google are walled gardens with their own inventory, and both restrict political advertising. Programmatic reaches the rest of the internet — Connected TV, streaming audio, premium news sites, and in-app inventory — and lets us target the same voter household consistently across all of it while keeping frequency under control.

Which channels can you run for a campaign or advocacy effort?

Connected TV and OTT streaming, native placements, display, online video and pre-roll, and streaming audio and podcasts. All of it is planned, executed, and reported in one platform so the campaign message stays unified.

How precisely can you target voters?

We can target by geography down to precinct or district, by household using the Florida voter file, and by behavior using site visitors and modeled persuadable audiences. Geofencing lets us reach voters who attended a rally, a town hall, or an early-vote location.

What reporting do I get?

A weekly dashboard covering impressions, reach, frequency, video completion rate, click-through, and voter actions taken, plus a written read with recommendations on where to shift budget. Everything is documented and audit-friendly for campaign finance reporting.

What budget do I need to start programmatic advertising?

Programmatic scales from municipal and school board races to statewide campaigns and issue advocacy. On a strategy call we scope a channel mix and flight plan against your budget and election calendar so nothing is wasted on voters you can't win.